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Writer's pictureTrends Packaging

Rotogravure Printing for pouches: Mastering Visual Brilliance

Updated: Mar 26

In the dynamic packaging industry, rotogravure printing stands out as a leading technology where visual appeal and print quality stands as vital factors.


rotogravure printing


For an esteemed packaging unit ,we provide rotogravure printing for pouches in Kerala, rotogravure printing is a cutting edge printing technology that's not just a mere technology but something that transforms a basic packaging into a masterpiece.


In this blog post we will be covering various aspects of rotogravure printing process and steps that have helped in redefining the landscape of the packaging industry. 


So why are we well known for rotogravure printing for pouches in Kerala? 


Rotogravure printing service is a high-quality, high-volume printing technique that is often used in the packaging sector.


The name might be not so familiar for a customer but this printing technology is well known among all packaging units.



rotogravure packaging company


It involves engraving an image onto a cylinder, typically made of copper, and then using that cylinder to transfer ink onto the packaging material.


This gives it a consistently sharp edge and finishes with a detailed print which makes it an ideal choice for various packaging applications. 


Why do packaging units make use of Rotogravure printing ?


There are plenty of reasons why rotogravure printing stands out. 

Those are;

  • Exceptional printing quality : Rotogravure printing's primary benefit is the ability to produce prints of exceptional quality.


  • Consistency across large runs : Rotogravure is known for its consistency when it comes to large scale productions.


rotogravure printing process

  • Substratum Versatility: The range of substrates that rotogravure printing can work with is impressive.


  • Long lasting impressions - Rotogravure printing has excellent endurance. The process guarantees that the substrate absorbs the ink properly making it highly durable in nature.


Now let’s take a look at the Rotogravure printing process and the steps involved in it;


  • Prepress preparation : Prepress preparation is the first step in the process, during which the digital design is converted into an engraved printing cylinder.


The four primary colours of cyan, magenta, yellow, and black (CMYK) are extracted from high-resolution photographs, and a different cylinder is made for each colour.



packaging company

  • Engraving the cylinder -  The engraved cylinders are typically made of copper or chrome-plated steel.

Each cylinder undergoes a meticulous engraving process where microscopic cells are created, corresponding to the tonal values of the image.


The depth and size of these cells determine the amount of ink that will be transferred to the substrate.


  • Ink application : This method makes use of a liquid ink system.


  • Printing : The printing process takes place on a Rotogravure press, where the substrate (paper, plastic, or other materials) passes through the press between the inked cylinders and a rubber impression roller.


trends packaging rotogravure printing

  • Drying :  once the ink is transferred to the substrate, it goes through a drying system  to set the ink and prevent the ink from smearing.


  • Finishing touches - Coating application for extra protection , glossing or distinctive effects are basically included in the post printing process.


printing packaging  machine
  • Quality control - the sophisticated control system monitors and modifies various variables such as colour accuracy, registration and ink density throughout the printing process.



  • Repetition and high speed production : one of the major strengths of rotogravure printing is its ability to produce large volumes.


packaging machine

In rotogravure printing there is a combination of art and technology that positions

Rotogravure as a cornerstone in the evolution of packaging, meeting the

demands of both aesthetics and efficiency in the competitive market of Kochi. 


In the competitive landscape of packaging, embracing advanced printing technologies like Rotogravure is not just a choice; it's a strategic move towards elevating brand image and customer satisfaction.


As Trends Packaging continues to integrate innovative solutions,  the rotogravure printing system stands to provide a perfect blend of precision, quality and precision.



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